Would you like to know how luxury brands differentiate from ordinary brands? Would you like your brand to be associated with an elevated lifestyle of lavishness and comfort? Would you like to know what it takes to establish or promote a luxury brand in China?
VMAC's Branding Luxury Products is a unique master class, which will guide you through the methodologies and peculiarities of luxury marketing, help you to analyze your own brand value, and lead it to the highest level of the marketing hierarchy.
VMAC Business Group's Branding Luxury Products master class brings you comprehensive knowledge of:
Driving forces of luxury marketing
The changing perception of luxury
What extra values and qualities make your product or service a luxury
The democratization of choices
Different ways to create product status and underline its uniqueness
What you will learn
Preemptive measures to secure status in customer’s minds
How to market luxury goods to a specific target audience
How to adhere to the brand positioning and update brand elements
How to establish and diversify your luxury brand
What measures should be taken and what should be left out in promoting luxury goods
How opinion leaders and trends can influence your marketing strategy
About motivational drivers behind a luxury brand
How to add technical savvy and innovation to an established luxury brand
How you will benefit
Receive an opportunity to analyze your brand equity by a specialist and obtain an advice on its further development
You will discover that branding is the best way to grow and protect your business
Receive tools and templates that you can apply in your branding plan
Obtain knowledge and instruments to protect your luxury brand from fakes and pirates through its popularity and recognition
Branding Luxury Products "Step beyond the Ordinary"
1-2 March 2012
Shanghai, China
Event Code :SH-BLP482
For sponsorship and booking enquiries, please contact: info@vmacgroup.com
